26 October 2020
Both rotary screen printing and digital textile printing are still widely used in the textile printing industry. Several printing companies, solution providers and trendwatchers expected (or wished?) that digital would one day replace rotary screen printing entirely. The truth is that both types of printing have their own advantages and disadvantages, which makes it logical for them to coexist (as explained in this previous blog). That gives printing companies a difficult choice to make. Which type suits their printing process and products best? Is it more profitable to print conventionally, or does digital printing provide more advantages in the long run? Many printing companies today have both digital and rotary screen printing in house. But when to use which technology?
In this blog I will list 7 different factors that show the differences between rotary screen printing and its digital counterpart. With the help of this list you can make a targeted choice. Not only does this have a positive effect on efficiency, but also on quality and customer satisfaction. That being said, let's take a look at these decisive factors.