At SPGPrints, we see label embellishment as a strategic lever, not just a “nice extra.” Label embellishment is any added visual or tactile effect that goes beyond standard CMYK printing – think metallic inks, opaque whites, tactile varnishes, braille, scratch-off or security features. These effects help products pop on shelf and support brand storytelling. With rotary screen technology, label print companies can build thick ink layers in a single pass, making these premium effects repeatable and cost-effective at production speed. With our product triangle of rotary screens (RotaPlate / RotaMesh), the Marble RSI unit and Titanium/Yttrium prepress systems, we help label print companies combine premium effects with high productivity.

1. Why is label embellishment becoming so important?

Brand owners expect labels that stand out better: more tactility, stronger opacity, higher contrast and new creative options – without sacrificing delivery times or budgets. At the same time, inflation in materials, logistics and energy forces label print companies to improve efficiency every year. Wider presses, high-performance screens and integrated screen units like Marble (SPGPrints' entry-level RSI unit) help combine premium embellishment with high throughput and stable costs per label.

2. What is the difference RotaPlate® and RotaMesh® screens?

RotaPlate is ideal when you need flexibility and fast changeovers: you image the pre-coated nickel screen quickly, mount it, run the job and move on. It fits well with many SKUs, shorter runs and frequent design changes. RotaMesh is a durable, re-engravable screen for long runs and repeat jobs, where lifetime cost per meter is key. Choosing the right screen type per application helps optimize both productivity and total cost of ownership. SPGPrints specializes in both technologies and full application support, so we are here to help you decide on the best option for your business.

3. How does RotaPlate® Wide help future-proof wider presses?

Many label print companies are moving to wider presses to fit more labels per revolution, boost throughput and lower energy consumption per label. SPGPrints recognized the need for screens that could match these changing market demands. RotaPlate Wide transfers the proven RotaPlate concept to wider web widths, so you can scale capacity without sacrificing screen quality or embellishment options. SPGPrints supports this step with matching screens, imaging and integration know-how tailored to wider, more productive label lines.

4. RSI units require big investments. Is an affordable alternative available?

Yes there is! Marble is SPGPrints' innovative rotary screen integration unit that adds high-impact embellishment to your existing flexo, offset or digital press line. It offers print houses an affordable alternative, lowering the cost of entry for printers without compromising on print quality. The Marble RSI unit, officially introduced at LabelExpo 2025, has a modular design that allows seamless integration into existing flexo, offset or digital presses. It is your ideal unit for the most striking embellishments, such as metallics, deep opaques, tactile finishes and even scratch-off features. As a result, flexibility can be achieved without compromising speed or quality. Curious to learn more about Marble? Access our leaflet here.

5. And what about pre-press?

Great embellishment starts long before the press. Digital pre-press systems are fundamental to the quality of your production processes, irrespective of the application. SPGPrints offers qualitative pre-press systems, including laser engraving and laser exposure technology.

• Titanium is a multifunctional CTP solution that images screens and plates with a multi-beam laser and inline UV-LED exposure, streamlining prepress and reducing manual steps.
• Yttrium is designed for ultra-high-precision jobs such as printed electronics or high-security labels, where feature size and consistency are critical. Together, they help you create screens with repeatable quality, enabling stable production and fewer rejects on press.

6. Why choose a one-stop solution for prepress, screens and RSI units?

When prepress systems, rotary screens and RSI units come from one supplier, everything is designed to work together: imaging settings, screen specifications, curing behavior and mechanical integration. You get more predictable print results, faster troubleshooting and a single contact for service and upgrades. It also simplifies future investments: as new screen types or embellishment options are introduced, they are already tuned to your existing hardware and workflow.

SPGPrints’ product triangle is not just a set of separate components – it is a fully integrated approach to the future of label embellishment. By combining best-in-class rotary screens, a state-of-the-art printing unit and high-precision prepress systems, we give label print companies a single, optimized platform. The result: premium labels with consistent quality and eye-catching effects that help brands stand out and meet the highest standards. Talk to our specialists about your challenge; we are happy to assist you!

7. Which embellishment setup is best for my plant?

SPGPrints can help you build this business case. We look critically at your production process and explore how to optimize your current label production process to achieve optimal and high-quality results. Whether you're aiming to maximize efficiency, optimize quality, or simply seek expert advice, our team is here to support you every step of the way!

Looking for more information? Our whitepaper 'Rotary screen printing for a new era' provides deeper insights into the future of label printing and embellishment, explains what label print companies should do to keep their competitive advantage, and introduces Marble: SPGPrints' entry-level RSI Unit.