The advantages of digital textile design

Over the years, textile designers have gotten used to the limitations that conventional printing put on them. Nowadays, these limitations are fully intertwined with the design process. However, a new generation of designers is rising and more and more designers are becoming aware of the advantages that digital textile printing has to offer them. Below, I explain exactly what these advantages are and how they can change the way you design textiles:

Unique designs without a repeat

In conventional textile printing, you work with screens which means that as a designer you always have to take into account that there will be a repeat in your design. This means that the length of the unique design is determined by the circumference of the screens and the design will be repeated over and over for the rest of the fabric. The most common screens have a circumference of 64 centimeters, which means each 64 centimeters of the fabric has the exact same design.

With digital printing, however, you can create a unique design without having to deal with the limitations that a screen puts on you. Your design can be as long as you prefer. The only theoretical limitation you have is the size of the file you want to create. That means that you can for instance create a dress that has a front and backside without any repeat (unique image from bottom to top).

A wider color palette to choose from

A digital textile printing machine creates colors by mixing on a micro level miniscule dots of its basic process colors. That means that in total with a digital textile printing machine you can print over 16 million different colors. Imagine what you can do when you have such a wide color palette at your disposal.

In conventional printing, only a select group of colors that can be used. For instance, if you use an eight-color rotary screen printing machine, you can only create designs with these eight colors and not one more. On top of that, you have to separate your design to the number of colours you want to use. For each color that you use in your design, an extra screen has to be used, so more colors means more initial costs in screens and preparing them for printing. That puts serious boundaries on the level of creativity you can put in your design. Digital textile design does not have any color limitations plus helps you save time since you do not have to separate colors anymore.

The request of the market for digital textile design

In the past, extravagant and unique designs were only used for haute couture clothing that was shown on the catwalk on major fashion weeks all over the world. But over the last few years, more and more high-fashion brands are incorporating unique and more outgoing designs in their collections. Why? Because the market is asking for it. People want to buy unique pieces of clothing and big high-fashion brands are cleverly responding to that request by using digital textile printing techniques.

This new demand for uniqueness also has an important influence on textile designers. How do you create unique, high-quality designs when you have to deal with the limitations of conventional printing? Digital textile printing helps you to expand your creativity and gives you all the right tools to create the designs of the future.

Digital textile printing cost: the three core investment reasons

Besides the advantages that digital textile printing has for designers, there are more benefits that digital printing can offer to your printing business. For that reason, more and more printers are making the transition from conventional to digital printing.

Do you feel like a digital textile printer could be of value for your company? Then first you want to find out exactly how this transition could help you grow your business and get ahead of the competition.

Knowing which core advantages of digital fabric printing helped other textile printers to address new business units and assure a profitable future for their company will help you to make that decision. In our latest guide, we discuss 4 different digital textile printing journeys and how to find a digital textile printer that best suits your needs and those of your customers. Curious to discover your digital textile printing options? Download our newest whitepaper directly: