20 August 2019
When considering digital textile printing, printers are often insecure because they fear it is a high initial investment that is doubtful to be earned back. When making a cost comparison between rotary screen and digital printing, the initial investment is often the only parameter besides the price of inks that is taken into account. However, to create a realistic image of the costs of a particular printing technology, certain important parameters cannot be left out. In this article, I explain how to effectively compare digital printing and screen printing based on Total Cost of Ownership. It explains how all parameters can influence your overall printing costs.